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Document over de trend "Maturalism" zoals deze geidentificeerd is door Trendwatching.com. Maturalism: thoroughly exposed to (if not participating in) an uncensored, opinionated and raw world (especially online!), experienced consumers no longer tolerate being treated like yesteryear’s easily shocked, inexperienced, middle-of-the-road audiences. Able to handle much more honest conversations, more daring innovations, more quirky flavors, more risqué experiences, these consumers increasingly
appreciate brands that push the boundaries.